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	<title>Viji Iyer &#187; Technorati</title>
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	<description>Musings of a Social Media Enthusiast</description>
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		<title>I’m starting a blog! But why bother?</title>
		<link>http://vijiiyer.com/2010/09/i%e2%80%99m-starting-a-blog-but-why-bother/</link>
		<comments>http://vijiiyer.com/2010/09/i%e2%80%99m-starting-a-blog-but-why-bother/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 20:13:23 +0000</pubDate>
		<dc:creator><![CDATA[Viji Iyer]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[Yeah, I know! I had to ask myself that question before trudging further. With more than 133 million blogs that have been indexed by Technorati since 2002 and counting (source: thefuturebuzz.com) why am I piling onto this blogosphere? I did not want this to be an impulsive or sporadic thing I choose to do one morning or [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><strong>Y</strong>eah, I know! I had to ask myself that question before trudging further.  With more than 133 million blogs that have been indexed by Technorati since 2002 and counting (source: <a href="http://thefuturebuzz.com/2009/12/10/blogging-stats-facts-data/" target="_blank">thefuturebuzz.com</a>) why am I piling onto this blogosphere? I did not want this to be an impulsive or sporadic thing I choose to do one morning or get carried away seeing some of my cool social media friends do it with such ease and poignancy. Before investing any further, I had to know what my intentions were? In looking for a deeper or intellectual explanation to convince myself, it dawned on me that my motive was quite simple. <em>I was plain curious!</em></p>
<p style="text-align: left;">I was curious about signing up on Twitter wondering what to do with it next? It all started as fun and games when a friend of mine coaxed me to sign up on Twitter last year as a way to stay in touch and have live conversations. In less than a year since I signed up, I’ve started using Twitter as my primary source of information and knowledge. It’s become my daily go-to site for everything. I get my daily dose of live local and global news, get inspired reading posts from my blogging gurus, follow updates on newly posted jobs in my area, even trust the movie reviews I read helping me decide my Friday plans for that week!</p>
<p style="text-align: left;">Like Twitter, I’m curious to follow the evolution of social media and its potential impact on my life. I’m curious to see how it is transforming the way I perceive the world around me. How it is changing the ways I assimilate knowledge and gather news from dynamic sources. Primarily, I’m most curious to see the domino effect it is starting to have in my life and influencing how I communicate with my world.</p>
<p style="text-align: left;">Truth is, I have been actively engaging in social media since its inception without even realizing it! Look around, social media has permeated our everyday life influencing how we perceive and engage with the world around us. Right from the choices we make each morning starting with the brand of coffee you drink, the clothes you wear, the stocks you choose to invest in or the restaurant you go to and celebrate your special events are all influenced in some fashion through a more dynamic form of ‘word of mouth’ – the social media. I had to be a part of this revolutionary form of communication and pen my thoughts along this process.</p>
<p style="text-align: left;"><img class="alignright size-thumbnail wp-image-32" title="I wasn't exaggerating about my red book!" src="http://vijiiyer.com/wp-content/uploads/2010/09/DSC029761-150x150.jpg" alt="" width="150" height="150" />So in getting back to the ‘why bother?’ part, I felt ‘now’ would be a good time to transfer my longtime illegible squiggles from my small red notebook and convert it into an actual blog. I therefore start this blog with a pure intention of getting back to writing using this medium as a bouncing board to share my thoughts, experiences, questions and hopefully a few eureka moments. As a social media enthusiast, I’m curious to see where this process takes me, and eager to document and share this with you as I surf through the bursting world of social media and its yet to be explored potentials. I hope you enjoy reading them as much as I know I’ll enjoy writing about it. Would love to hear your side of ‘why bother?’ that got you into blogging.</p>
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