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Apr 26 / Viji Iyer

On-camera Etiquette:The Dos and Don’ts of your Digital Persona


This blog post was orginally written for SAS. They have been gracious in letting me repost it here.

Just like the Matrix our virtual online world is growing in leaps and bounds given the instant access and power to connect with millions with the click of a button. New age gadgets, smart phones and digital apps have enabled us to become digital journalists and evangelists in our own right. But just like Uncle Ben would constantly remind Peter Parker, Spider Man’s alter ego, this is a constant reminder to us too that “with great power comes great responsibility”.

Whether you are in-focus in front of the camera or behind the lens using your smart phones, it’s important to watch how you portray yourself in front of others. With our increasing participation as an invited speaker or as an active audience member we ‘all’ have a role to play particularly while attending corporate events and conferences. Here are some quick and easy dos and don’ts to keep in mind.

Don’t let your Surrogates get larger and overtake you. (I’ve hyperlinked to the movie wiki incase you’re now curious about this movie.) But getting back to the point, keep the decorum and maintain your tweeting etiquette especially while live tweeting at events. Be your own PR proponent and try not to get yourself in the foot-in-the -mouth predicament.

Easy tip – Unlike Vegas, what’s stated on Facebook or LinkedIn travels all over the digital world and back! So keep it professional, friendly and informative.

People do judge a book by its cover – Let’s face it, we live in a multi-tasking era with “time” being a precious commodity than ever before. So why waste time in creating your first impression that would detract away from ‘who you are’ as a person. Make it easy on others and dress appropriately keeping your end goal in mind.

Easy tip – While attending formal events, don’t dress per your mood or climate, dress per the occasion. Leave your guests with a positive lasting impression vs. a haunting impression!

Don’t ever lose track of the limelight – Yes, when it comes to participating at corporate events, you do have a role to play. You are a brand ambassador for your company no matter what your job title states. A lot of factors contribute towards how a company’s brand image is created. Their ‘people’ play one of the largest roles as it has a direct correlation to a good customer experience.

So project yourself in the best possible light, both literally and more importantly figuratively. You never know when you are being watched and by whom, especially when most of the events these days are being livestreamed and posted on YouTube.

Easy tip – Stay away from inside jokes and gossip instead stay cheerful and project a positive image.

Stay mindful of these easy tips and you’d be a superstar at any given event! Can you think of any others to add to this list? Let’s hear from you!

Photo by Hamed Saber

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