How a company’s public image is perceived has a lot to do which what is being written and published about them in the news. It takes skilled public relations practitioners to build and strengthen a brand though their content. I spoke to one such expert, Steve Polilli from SAS asking him to share some of [...]
Archive for the ‘Social Media’ Category
Whether you are in-focus in front of the camera or behind the lens using your smart phones, it’s important to watch how you portray yourself in front of others. With our increasing participation as an invited speaker or as an active audience member we ‘all’ have a role to play particularly while attending corporate events and conferences. Here are some quick and easy dos and don’ts to keep in mind.
When a consumer walks into a store with the intention of buying let’s say – coffee, and stares at an aisle stocked with a dozen different makes. What do you think is running in her head when she reaches out and chooses that particular one and adds it to her cart? I find that making [...]
I first wrote this post for the SAS blog Conversations and Connections. SAS has been great to let me repost it here. Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes [...]
Modern English sometimes described as the first global lingua franca used for international businesses continues to be one of the most dominant language spoken across the globe. It has evolved and gone through interesting transitions over the centuries. (Some of the earliest words coined trace back to their ancient Greek and Latin roots.) When I [...]
It’s almost end of the year when most of us resolve to shake off our old habits that wear us down and get ready to welcome the New Year with a renewed vigor, fresh goals and zest for life. Not to mention along the way, few of us have been guilty of slapping on layers [...]
Its countdown time come December and typically that time of the year when people look forward to the holidays, start mentally wrapping up this year and gear up excitedly for the new year to come! I wanted to use this time to reminisce about some of the memorable social media mantras of this year that [...]