Archive for the ‘Social Media’ Category

What makes for a proficient PR professional?

Steve Polilli

How a company’s public image is perceived has a lot to do which what is being written and published about them in the news. It takes skilled public relations practitioners to build and strengthen a brand though their content. I spoke to one such expert, Steve Polilli from SAS asking him to share some of [...]

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HTTP://WWW…What We’ve Witnessed

Our social era

If you wanted to see a dinosaur fossil where would you look? If you wanted to see the first turtle submarine where would you go? If you wanted to see the first computer where would you find it? If you wanted to find out your ex-friend’s current “status” where would you look? You catch the [...]

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On-camera Etiquette:The Dos and Don’ts of your Digital Persona

camera

Whether you are in-focus in front of the camera or behind the lens using your smart phones, it’s important to watch how you portray yourself in front of others. With our increasing participation as an invited speaker or as an active audience member we ‘all’ have a role to play particularly while attending corporate events and conferences. Here are some quick and easy dos and don’ts to keep in mind.

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Do you have the green thumb to grow your company’s brand?

Copyright Photo by @ShekharKalyanam

When a consumer walks into a store with the intention of buying let’s say – coffee, and stares at an aisle stocked with a dozen different makes.  What do you think is running in her head when she reaches out and chooses that particular one and adds it to her cart? I find that making [...]

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Live tweeting at events – tips and tricks

Photo by wissam_ali

I first wrote this post for the SAS blog Conversations and Connections. SAS has been great to let me repost it here. Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes [...]

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New age..new words

Photo by jovike

Modern English sometimes described as the first global lingua franca used for international businesses continues to be one of the most dominant language spoken across the globe. It has evolved and gone through interesting transitions over the centuries. (Some of the earliest words coined trace back to their ancient Greek and Latin roots.) When I [...]

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Cleanse your avatars

Photo by Marquette La

It’s almost end of the year when most of us resolve to shake off our old habits that wear us down and get ready to welcome the New Year with a renewed vigor, fresh goals and zest for life. Not to mention along the way, few of us have been guilty of slapping on layers [...]

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Reinforcing the social media mantras

Photo by Martin Kimeldorf's Pixel Playground

Its countdown time come December and typically that time of the year when people look forward to the holidays, start mentally wrapping up this year and gear up excitedly for the new year to come! I wanted to use this time to reminisce about some of the memorable social media mantras of this year that [...]

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Have we all started living in glasshouses?

Photo by fisserman

I start by asking myself this question, especially in light of the fact that I found myself transforming and becoming more of an extrovert, thanks to these new age social tools that allow me to put myself out there with the click of a button. I find myself sharing a lot more of me than [...]

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New age barcodes = QR codes

Created my own QR code, scan to see where it takes you!

We are finding interesting new ways to hardlink data, making connections from the physical world to the digital world using mobile technology. Quick Response codes aka QR codes are one such innovative tool to help strengthen that connection. The process is easy, users with smart phones + correct reader application can scan the image of [...]

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