Posts Tagged ‘storytelling’

Movies Magic Morals Mélange:Kung Fu Panda 2

Kung Fu Panda 2

Kung Fu Panda 2 knocked it off the ballpark for me this Memorial Day weekend. I typically don’t write movie reviews but this one inspired me to write about it today. The salience in product marketing is all about understanding your customer’s mindset, catering to their appeals, packaging to their needs and presenting it in […]


What can our childhood stories teach us about marketing 101?

Photo by Pratham Books

Over the centuries, people have shared and passed on information by telling stories and painting them in our heads with vivid colors. How many of us still remember the stories we’ve heard as children from our parents or grandparents that made us laugh, cry, get excited or be embarrassed! Why did they stick in our […]

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