Posts Tagged ‘company’

What makes for a proficient PR professional?

Steve Polilli

How a company’s public image is perceived has a lot to do which what is being written and published about them in the news. It takes skilled public relations practitioners to build and strengthen a brand though their content. I spoke to one such expert, Steve Polilli from SAS asking him to share some of [...]

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On-camera Etiquette:The Dos and Don’ts of your Digital Persona

camera

Whether you are in-focus in front of the camera or behind the lens using your smart phones, it’s important to watch how you portray yourself in front of others. With our increasing participation as an invited speaker or as an active audience member we ‘all’ have a role to play particularly while attending corporate events and conferences. Here are some quick and easy dos and don’ts to keep in mind.

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Do you have the green thumb to grow your company’s brand?

Copyright Photo by @ShekharKalyanam

When a consumer walks into a store with the intention of buying let’s say – coffee, and stares at an aisle stocked with a dozen different makes.  What do you think is running in her head when she reaches out and chooses that particular one and adds it to her cart? I find that making [...]

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Brand and its consumers

Photo by Scbr

Through the years we’ve had an intimate and codependent relationship with what we consume and utilize as a brand. Brands, clearly provide important benefits to both consumers and firms. In this consumerist age just about everything under the sun can be creatively painted, packaged and promoted as a brand. The inception stage is when a [...]

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What is it about the universal language of sports that unites us unequivocally?

Wolfpack fans. Picture by dtraleigh

The other day, my husband was watching the college game between NC State vs. Cincinnati on ESPN while I was fighting for the remote to toggle channels between commercial breaks. Yup, don’t judge me, I’m not much of a sports buff as he is! But as they were showing a pan shot of the audience, [...]

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